Brew Up Success with the 2025 Biggby Coffee Barista Challenge – Sip, Skill, Score!

The R of PERC stands for "Recognize each customer as an individual." This principle emphasizes the importance of treating every customer as a unique person with their own preferences and needs. By recognizing customers individually, baristas can create a more personalized and pleasant experience, leading to higher customer satisfaction and loyalty. It reflects a commitment to customer service that goes beyond just taking orders and preparing drinks. This approach fosters a welcoming environment and encourages customers to return, as they feel valued and acknowledged.

In the context of customer service, this recognition can involve remembering regular customers' names, their favorite drinks, or even engaging in meaningful conversation. This personalization is vital in building a strong relationship between the business and its clientele, ultimately benefiting both parties.