Brew Up Success with the 2026 Biggby Coffee Barista Challenge – Sip, Skill, Score!

Making suggestions based on customer preferences is crucial for providing exceptional customer service while upselling. By engaging with customers and understanding their individual tastes and desires, a barista can effectively recommend items that are more likely to resonate with them. This personalized approach not only enhances the customer experience but also makes them feel valued and understood.

Understanding customer preferences allows a barista to tailor their recommendations, showing that they are attentive and care about the customers' satisfaction. For example, if a customer enjoys a particular flavor, suggesting a similar item can lead to increased sales while also meeting the customer's desires. This method of upselling is far more effective than simply pushing the most expensive items or standard menu choices, as it builds rapport and trust between the barista and the customer.